The Armenian Tourism Federation’s 2024-2029 Strategy Approved
RECONOMY’s “Digitizing Sectors for Competitiveness” project manager, Mher Sahakyan, attended the Armenian Tourism Federation’s general meeting held on October 18-19 in Jermuk.
During the meeting, Mekhak Apresyan, President of the Armenian Tourism Federation, presented the Federation’s 2024-2029 strategy, detailing its vision, mission, goals, and the key actions required for their achievement.
The RA Minister of Economy, the Governor of Vayots Dzor Marz, Jermuk’s community leadership and business community, and representatives of the USAID, German Agency for International Cooperation (GIZ) and the “Strategic Development Agency” NGO participated in the strategy discussions.
Members and partners of the Armenian Tourism Federation approved the strategy, which aims to strengthen sustainable, responsible, and inclusive tourism in Armenia while preserving, developing, and promoting Armenia’s rich historical and cultural heritage.
Mekhak Apresyan emphasized the Federation’s continued commitment to being a collaborative platform for stakeholders dedicated to these goals.
Mehak Apresyan thanked international partners for their support in developing the strategy and acknowledged the RECONOMY program, implemented by the Strategic Development Agency, for its effective collaboration in advocacy initiatives.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.

