RECONOMY Turning Digital Knowledge into Real Impact

As part of RECONOMY’s Digitizing Sectors for Competitiveness Project, a certificates awarding ceremony was organized to celebrate participants who successfully completed the “Meta Adds & Meta Business Suite Tools” and “Amadeus Air Ticketing System” training programs.

Delivered by the Armenian Tourism Federation and supported both methodologically and technically by the project, these trainings were designed to strengthen digital capabilities within the tourism sector.

The Meta Ads & Meta Business Suite course equipped participants with practical skills to effectively manage digital presence, create engaging content, and connect with audiences across Meta platforms – boosting visibility, marketing performance, and customer communication for tourism and service-based businesses.

The event also featured an inspiring lecture by renowned Armenian chef Sedrak Mamulyan, who shared insights into traditional and festive Armenian cuisine, highlighting its cultural value and its role in preserving national heritage.

The ceremony concluded with the awarding of certificates, recognizing participants’ achievements and their newly gained competencies.

 This ceremony underscored RECONOMY’s commitment to empowering professionals with practical digital competencies and fostering cross-sectoral learning to enhance competitiveness.

RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.

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MAVETA Monitoring Visit to Partner Farms in Lori Region

On April 3, a regular monitoring visit was conducted to partner farms of the MAVETA Project in the Lori region, with the objective of assessing the effectiveness of workplace-based training and the extent of apprentices’ practical engagement within the dual education framework.

The visit provided an opportunity to observe firsthand how theoretical knowledge is translated into practical competencies in a real working environment. Apprentices were actively engaged in soil preparation and sowing activities, applying their knowledge of seed selection, soil cultivation, and fertilizer application.

An important achievement is that, beyond the tasks предусмотрված within the modular training curriculum, apprentices are also involved in the day-to-day operations of the farms. They assume additional responsibilities and contribute to a range of agricultural processes. This approach significantly enhances their hands-on experience, fosters a strong sense of responsibility, and strengthens their alignment with labor market requirements.

Monitoring visits of this kind, implemented within the MAVETA Project, play a vital role in ensuring continuous oversight and quality assurance, helping to ensure that the implementation of dual education remains fully aligned with established standards and proceeds in accordance with the intended objectives.

The MAVETA project is financed by the Swiss Agency for Development and Cooperation (SDC), the German Ministry for Economic Cooperation and Development (BMZ), the Austrian Development Agency and the Government of Armenia.  

The project’s implementing partners are the GIZ and SDA and the School of Agricultural, Forest and Food Sciences at the Bern University of Applied Sciences (HAFL).

RECONOMY Expanding Market Access for Regional Tourism Operators

Within RECONOMY’s “Digitalization of Sectors for Competitiveness” project, selected partners – Armenian Tourism Federation NGO, Phoenix Tour Armenia LLC, AM Travel LLC, and Visit Moldova – Infotourism Group SRL – participated in the New Deal Europe Marketplace and Forum 2026, held on March 24 at Emirates Stadium in London, UK.

As part of Workstream 2 – Market Entry & B2B, the initiative enabled targeted engagement with international buyers from the UK, EU, and USA, resulting in:

  • Increased visibility of cross-border, market-ready tourism products
  • New international business connections
  • Stronger positioning of Armenia and Moldova within multi-destination travel routes

A key outcome was the launch of a cooperation framework between the Armenian Tourism Federation and New Deal Europe, opening new avenues for sustained collaboration.

Through such strategic engagements, RECONOMY continues to strengthen the competitiveness of regional tourism SMEs – including women- and youth-led businesses – while accelerating access to international markets.

RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.

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SEIRA Meeting–Discussion with Refugees and Host Community Members

A meeting–discussion was held in the Chambarak and Vardenis communities of Gegharkunik region, bringing together displaced persons from Nagorno-Karabakh and local host residents to strengthen collaboration and promote joint income-generating activities

Within the framework of fodder production support, beneficiaries were provided with essential inputs, including barley, sainfoin, nitrogen fertilizers, and diesel fuel. This assistance aims to facilitate the joint cultivation of land and create sustainable income opportunities.

During the meeting, participants were introduced to effective and efficient approaches for utilizing the provided inputs. Practical questions were addressed, and experiences were exchanged, contributing to the more impactful implementation of the initiative.

Similar meetings are planned to continue in the Syunik region, further expanding the program’s reach and ensuring broader support to communities.

Such initiatives play a vital role in strengthening social cohesion, enhancing economic activity, and fostering the sustainable development of communities.

The “Socio-Economic Integration of Refugees in Armenia” (SEIRA) project is funded by the Swiss Agency for Development and Cooperation and implemented by the Strategic Development Agency NGO and the UN World Food Programme.

Arman Khojoyan visited Ararat region to review the implementation progress and results of the IADAAM project

On March 10, the Deputy Minister of Economy of the Republic of Armenia, Arman Khojoyan, visited Ararat region to review the implementation progress and results of the “Irrigated Agriculture Development in Ararat and Armavir Marzes” (IADAAM) project.

As part of the visit, a working meeting was organized in Avshar community with farmers who have applied to establish demonstration farms, with the participation of the project team. During the meeting, participants discussed the support packages offered within the project, opportunities for cooperation, as well as the selection process and future development of the demonstration farms.

The demonstration farms to be established under the IADAAM project are envisioned as important platforms for the promotion and dissemination of modern agricultural knowledge and innovative practices. They will serve not only as examples of efficient and modern agricultural production, but also as learning and knowledge-exchange hubs for farmers, agricultural professionals, and other stakeholders interested in the sector.

These farms will introduce and showcase modern irrigation systems, intensive horticulture technologies, and effective farm management approaches. The demonstration farms will provide farmers with the opportunity to observe the practical application of new technologies, assess their effectiveness, and gain hands-on knowledge that can be applied in their own farms.

The Irrigated Agriculture Development in Ararat and Armavir Marzes (IADAAM) project, financed by the European Union (EU) and implemented with the support of the French Development Agency (Agence Française de Développement), aims to transform irrigated agriculture in Armenia.

Implemented by the Ministry of Economy of the Republic of Armenia, the project’s technical assistance is provided by a consortium comprising AESA – Agriconsulting Europe SA, Avenue Consulting Group LLC, Strategic Development Agency NGO, and 3R Strategy LLC, with the aim of strengthening agricultural policy and advancing sector reforms.