RECONOMY: From Brazil to Moldova & Armenia: A Journey Through Wine, Culture & Heritage
Eight tour operators from Brazil took part in an extensive FAM trip across Moldova and Armenia, experiencing first-hand the region’s diverse and high-value tourism experiences.
The journey began in Chișinău with a networking event hosted by ANTRIM, where the “Moldova + Caucasus Experience” concept was presented, followed by B2B meetings with local stakeholders.
Over five days in Moldova, participants explored a rich mix of cultural heritage and experiential tourism – from the monastic complex of Curchi Monastery and the historic landscape of Orheiul Vechi to immersive rural experiences, including traditional culinary masterclasses and visits to local guesthouses. The program also highlighted Moldova’s globally recognized wine sector, with visits and tastings at Cricova Cellars, Château Cojușna Winery, and Castel Mimi.
The itinerary further showcased the country’s diversity through visits to Tighina Fortress and Tiraspol, as well as unique experiences such as caviar tasting at a sturgeon farm and a blind wine dinner.
The program then continued in Yerevan, where participants discovered Armenia’s cultural depth and gastronomy through city tours, curated food experiences, and visits to key landmarks including Khor Virap Monastery, Garni Temple, Geghard Monastery, and Zvartnots Temple. The itinerary also featured wine tastings at local wineries and hands-on culinary experiences such as lavash baking – a UNESCO-recognized heritage element.
The FAM trip was supported by RECONOMY’s “Digitizing Sectors for Competitiveness” project, which facilitated coordination between Moldovan and Armenian partners, contributing to the successful delivery of a cross-regional tourism product.
This initiative not only strengthened connections with the Latin American market but also demonstrated the strong potential of positioning Moldova and the Caucasus as a joint, experience-driven destination.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.

