LILA Training Course for Emerging Regional Guides: Breathing New Life into Armenia’s Untapped Trails, Landscapes, and Communities
The “Training Course for Emerging Regional Guides”, launched under the LILA Project, continues its vital mission of unlocking the tourism potential of Lori, Tavush, and Vayots Dzor regions.
Last week, participants – residents of these very regions – took part in immersive, two-day practical field exercises that blended professional training with real-world adventure and discovery.
Throughout the sessions, participants:
- Explored the unique ecological and cultural assets of their home regions;
- Acquired practical guiding and interpretation skills to effectively lead and inform visitors;
- Engaged with local communities to better understand and communicate traditional knowledge, history, and local narratives.
These hands-on exercises were designed not only to enhance professional competencies, but also to promote adventure and ecotourism as engines of sustainable development and to deepen community involvement in the tourism value chain.
The training is implemented by the Armenian Tourism Federation and the Armenian Guides Guild, adhering to internationally recognized standards and certification frameworks.
By building a strong foundation of local expertise and inclusive tourism practices, we are collectively shaping a sustainable, knowledge-based, and community-led future for tourism in Armenia.
Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.

