LILA Project Partners’ Wrap-Up Meeting: A Joint Reflection on Shared Achievements
Together with our partners, we reflected on the journey of the “Living Landscapes for Market Development in Armenia” (LILA) project from 2022 to 2025 – with gratitude, pride, and already visible results.
The project was implemented by WWF-Armenia and the Strategic Development Agency (SDA) with funding from the Swiss Agency for Development and Cooperation (SDC).
LILA’s Impact and Legacy
- More than 600 people (50% women) gained employment or self-employment in tourism and hospitality, as well as in local food production and wild collection.
- 31 regional businesses received comprehensive support, enhancing their competitiveness and service quality.
- Close cooperation was established with Armenia’s leading inbound tour operators and tourism institutions, promoting the economic benefits of sustainable and nature-based tourism.
- Dozens of professional trainings were conducted across regions, covering eco-tourism, gastro-tourism, safe and responsible tourism, as well as training and upskilling for regional guides.
- Local products and services have gained strong recognition and stable market demand. Today, they are successfully supplied to the tourism and hospitality sectors, increasing the visibility and appeal of local production.
The experience of the LILA project demonstrated that nature-based economic models can become pillars of sustainable rural development and community resilience.
The project’s achievements show that nature conservation and market development must be seen as a unified policy priority within the context of building a green and inclusive economy in Armenia. When communities become stewards of nature, and nature becomes their key development resource, a sustainable, resilient, and inclusive future is formed – where every landscape is truly alive.
We extend our sincere gratitude to all partners, communities, and project beneficiaries for believing in our shared vision of nature conservation and strengthened community resilience, for your irreplaceable contributions, and for being part of this shared commitment.
Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.

