RECONOMY x LILA Armenian Tour Operators’ Fam Tour to Moldova Concluded Successfully
Within the collaboration between RECONOMY’s “Digitizing Sectors for Competitiveness” and “Living Landscapes for Market Development in Armenia” (LILA) projects, a group of Armenian partner tour operators, from May 12 to 17, participated in a familiarization (fam) tour in Moldova.
During the fam tour, alongside business meetings, the group of Armenian tour operators had the opportunity to explore local tourist attractions and key travel routes.
The guests also visited historical and cultural landmarks in Moldova, took part in the preparation of sarmale—a traditional and well-known dish of Moldovan cuisine—and sampled local food and beverages.
The fam tour concluded with a joint workshop with Moldovan partners, as well as RECONOMY and LILA project partner-tour operators—Nueva Vista, AM Travel, and Luxury Voyage—during which participants discussed prospects for creating and developing joint tourism packages.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.
Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.

