We are proud to share that Alla Ghazaryan, Coordinator of the LILA Project, participated in WTM London 2025, representing Strategic Development Agency (SDA) and promoting sustainable tourism together with LILA Project partners — Nueva Vista DMC and Tour Operator, and AM TRAVEL – alongside the Tourism Committee of the Republic of Armenia.
This year’s participation was particularly special – for the first time, a Virtual Reality (VR) experience was presented from Armenia’s side, offering visitors an immersive Areni-1 Cave wine-tasting journey.
As one of the world’s leading travel and tourism events, WTM London provides an incredible platform to connect with global industry leaders, explore emerging trends shaping the future of travel, and, most importantly, showcase Armenia as a unique and desirable tourism destination rich in culture, history, and innovation.
Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.