On January 22 the FITUR Madrid 2025 world tourist exhibition commenced in Madrid. The Tourism Committee of RA presented Armenia with a single large pavilion.
Nueva Vista and AM Travel, partners of the project, also participated in FITUR-2025 with the support of the “Living Landscapes of Armenia for Market Development” (LILA) project.
Fitur is the first appointment of the year for the world’s tourism professionals and the leading trade fair for inbound and outbound markets in Latin America.
The partner tour operators of the LILA project presented the tourist attraction and indigenous experiences of Armenia, as well as the sustainable, inclusive tourism results created within the framework of the LILA project.
At the exhibition, the Armenian representatives had the opportunity to communicate with visitors, specialists and potential partners.
Participation in the exhibition aimed to showcase the country’s tourism potential and offers on the international stage, to attract more tourists to Armenia and promote sustainable development.
LILA project is funded by the Swiss Agency for Development and Cooperation (SDC), and implemented by the WWF Armenian Office (WWF-Armenia) in partnership with the Strategic Development Agency (SDA) NGO.