The official opening of the “Poonj” canned foods tasting room
Within the framework of the “Living Landscapes for Market Development in Armenia” (LILA) project the official opening ceremony of the “Poonj” canned foods tasting room took place in Vernashen settlement of Vayots Dzor marz on September 4.
Ursula Läubli, Deputy Head of Mission of the Embassy of Switzerland to Armenia and Deputy Regional Director of Swiss Cooperation South Caucasus, Levon Aghasyan, the Director of the World Wildlife Fund (WWF) Armenia Office, Mkrtich Ayvazyan, Chairman of the “Strategic Development Agency” NGO, Alla Ghazaryan, LILA Project Coordinator and tour operators and guests participated in the ceremony.
In her welcoming speech, Ursula Läubli, Deputy Head of Mission of the Embassy of Switzerland to Armenia, and Deputy Regional Director of the Swiss Cooperation South Caucasus highly appreciated the long-term cooperation with the “Strategic Development Agency” NGO, the importance of the LILA project in terms of supporting natural rural businesses and farmers and creating new jobs.
In his speech, Levon Aghasyan, Director of the World Wildlife Fund (WWF) Armenian office, highlighted the project’s intervention in the field of rural development, agriculture and biodiversity policy management, consistent development of the value chain based on natural resources.
Alla Ghazaryan, LILA Project Coordinator, highlighted the collaboration and project support with the “Poonj” canned factory during her presentation to the guests, remarking that the tasting room is the first of its kind in Armenia. She also emphasized that this business serves as a great economic stimulus for the community development by creating new jobs for the local villagers and purveying a wide variety of fruits, vegetables and wild produce from the residents of other communities of the region.
Edgar Beglaryan, Director of “Poonj” canned factory, mentioned the support received from the LILA project in terms of capacity improvement and technical re-equipment, which helped to expand the family business and bring new ideas to life.
Later, the guests took a tour and had a unique and interesting tourist experience of the “Poonj”, having the opportunity to taste high-quality preserves.
LILA project is funded by the Swiss Agency for Development and Cooperation (SDC), and implemented by the WWF Caucasus in Armenia (WWF-Armenia) in partnership with the Strategic Development Agency (SDA) NGO.

