Armenian-Georgian Tourism Business Forum Held Under the RECONOMY Project
Within the framework of RECONOMY’s “Digitizing Sectors for Competitiveness” project, the Armenian-Georgian Tourism Business Forum was held in Dilijan on June 21–22. The event brought together key stakeholders, including Lusine Gevorgyan, Chairperson of the Tourism Committee of the RA Ministry of Economy, Giorgi Sharvashidze, Ambassador of Georgia to Armenia, Mher Sahakyan, Project Manager at the Strategic Development Agency (SDA) NGO, the Presidents of the Armenian Tourism Federation and the Georgian Tourism Association, representatives of HELVETAS Swiss Intercooperation, and local and Georgian tour operators.
The forum agenda focused on regional and bilateral cooperation in the tourism sector.
Mher Sahakyan, Project Manager of RECONOMY’s “Digitizing Sectors for Competitiveness” presented the steps taken to develop regional tourism and outlined prospects for enhancing cooperation within the project’s framework. This was followed by a presentation from GovTech specialists, who shared findings from a recent study on the Armenian tourism market, specifically examining the digital transformation needs of small and medium-sized enterprises (SMEs).
Participants engaged in discussions on how to enhance the competitiveness of joint Armenian-Georgian tourism packages. They identified key challenges faced by the tourism sectors in both countries and explored practical, collaborative solutions.
Following the forum, B2B meetings were held between Armenian and Georgian tourism companies, providing a platform for networking and business development.
Participants highly valued the outcomes of the forum and expressed strong interest in continuing and expanding cooperation, building on the insights gained during the discussions and B2B sessions.
The business forum and B2B meetings were organized in the margins of the “Mimino” Armenian-Georgian Cultural and Culinary Festival.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.

