As part of its Regional Tourism Development intervention, the RECONOMY programme has supported its partner tour operators in organizing a Familiarization (FAM) Tour to Armenia🇦🇲, welcoming European tour operators and travel companies to experience the country’s diverse tourism offerings firsthand.
This initiative builds on the business connections established during the New Deal Europe Marketplace 2026, transforming networking into meaningful partnerships and creating new opportunities to position Armenia on the European tourism map.
Over five immersive days, participants have discovered a country where ancient history meets modern hospitality. From the vibrant streets of Yerevan and its rich cultural heritage to the spectacular landscapes of Vayots Dzor and Dilijan, from centuries-old monasteries and breathtaking natural wonders to authentic culinary traditions, world-class wineries, artisan workshops, and unforgettable local experiences, every destination showcases the richness and diversity of Armenia’s tourism potential.
More than a study visit, this FAM Tour is an investment in long-term collaboration. By experiencing Armenia’s tourism products and services firsthand, participants gain valuable insight into the country’s unique offerings while exploring opportunities to develop new travel products, strengthen business relationships, and expand cooperation with Armenian tourism operators.
Tourism is built on connections – between people, cultures, and businesses. By connecting Armenian tourism businesses with European tour operators, RECONOMY is fostering long-term collaboration, expanding market opportunities, and strengthening Armenia’s position as an authentic, competitive, and sustainable destination for international travelers.
Welcome to Armenia. A country where every journey tells a story worth sharing.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.