On October 23-25, the ITB Asia 2024 international tourism exhibition took place in Singapore, where the RA Tourism Committee presented Armenia with a joined pavilion.
Project partners AM TRAVEL and Nueva Vista DMC and Tour Operator, supported by the “Living Landscapes for Market Development in Armenia” (LILA) project, also participated in ITB Asia 2024.
With more than 85 tourism organizations and convention bureaus from around the world, ITB Asia 2024 marked the largest and most diverse edition to date.
The LILA project partner tour operators showcased Armenia’s unique tourism appeal, highlighting nature-based experiences and the sustainable, inclusive tourism initiatives developed within the LILA project.
At the exhibition, Armenian representatives engaged with visitors, experts, and potential partners, aiming to showcase the country’s tourism potential on the global stage, attract more tourists to Armenia, and promote sustainable development.
LILA project is funded by the Swiss Agency for Development and Cooperation (SDC), and implemented by the WWF Armenian Office (WWF-Armenia) in partnership with the Strategic Development Agency (SDA) NGO.
