The ITB Berlin 2025 international tourism exhibition is taking place in Berlin from March 4–6, where the RA Tourism Committee is representing Armenia with a large unified pavilion.
With the support of the Living Landscapes for Market Development in Armenia (LILA) project, partner tour operators Nueva Vista and Rubentours are also participating in ITB Berlin 2025.
Since 1966, ITB Berlin has been a leading global platform for the travel and tourism industry. This year, it is held under the slogan “The World of Travel Lives Here” and showcases various market segments, including adventure tourism, business travel, medical tourism, and travel technologies.
LILA project partners, along with project coordinator Alla Ghazaryan, are presenting Armenia’s adventure tourism potential and nature-based experiences to visitors, industry professionals, and potential partners. Through various meetings and networking opportunities, they highlight the sustainable and inclusive tourism initiatives developed within the framework of the LILA project.
Participation in ITB Berlin 2025 aims to promote Armenia’s tourism potential on an international stage, attract more visitors, and contribute to sustainable community development.
LILA project is funded by the Swiss Agency for Development and Cooperation (SDC), and implemented by the WWF Armenian Office (WWF-Armenia) in partnership with the Strategic Development Agency (SDA) NGO.