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The training course on social media marketing for processors was conducted

Within the framework of “Livestock Development in Armenia: South-North” project on December 11,  a training course on social media marketing was held in the city of Dilijan for 21 processors of Lori, Shirak, Tavush, and Gegharkunik regions of RA.

The main goal of the course was to give the participants basic knowledge and practical skills in social media marketing.

During the training, practical work sessions, and discussions, the participants gained knowledge and skills on how to organize the promotion of their products on social media platforms, taking all the necessary steps and using the appropriate tools.

During the training, the representatives of the project beneficiary processing companies received also an individual consultancy, which will help them to evaluate the needs of their customers in the right way and will lay the foundation for the establishment of the profitable business.

New Learning Opportunities for Social Groups in Lori, Shirak, Tavush and Gegharkunik regions of RA

In frames of “Livestock development in Armenia: South-North” project from 18th of November to 3rd of December, the training courses entitled “New Learning Opportunities for Social Groups of Target Regions” were organized in Lori, Shirak, Tavush and Gegharkunik regions of RA. The training sessions covered such topics as the best practices in the animal husbandry, awareness-raising on gender equality and women’s empowerment, the significance of women and men farmers in the livestock development etc. In addition, during the sessions the importance of environmental management in the milk and meat value chains and the legislation regulating the sector have been presented.

The main purpose of the training course was to help the members of different social groups to get acquainted with the best practices of farming, veterinary and waste management.

During the training course all the preventive measures for the Covid-19 spread were taken.

Participation in the Harvest Festival: Rural Life and Traditions

Two partners of Strategic Development Agency’s “Livestock Development in the South of Armenia” Project “Erpin” Agricultural Cooperative and “Liana Grigoryan” SP along with 2 active beneficiaries of “Livestock Development in Armenia: South-North” Project “Grand Milk” LLC and “KaraevKaren” LLC participated in the “Harvest Festival: Rural Life and Traditions”. They presented a wide range of their products. The Harvest Festival: Rural Life and Traditions is organized on an annual basis by Green Lane NGO with the support of local and international organizations. This year the festival took place on 26-27th of September, in Dzoraghbyur village, Green Training Center.

The main goal of the festival is to support the development of rural communities. It is already the fifth year that “Strategic Development Agency” NGO is an organizational partner of the Festival.

Competitions among farmers and their groups took place on 26th of September, as well as interesting events and games for children and teenagers were organized. The Festival was accompanied by live music, traditional songs and dances. The best fruits, vegetables, dairy foods, honey, dried fruits were exhibited during this “tasty” festival and all attendants had a unique chance to taste and later on to buy those. During this festival, farmers from almost all regions of Armenia were willingly presenting their high-quality products with a great taste and look.

Օpen lessons were organized for lecturers teaching “Milk, Dairy Technology” and “Veterinary” profession

On September 25, 2020, within the framework of “VET development in Syunik marz” project open lessons were organized at Armenian National Agrarian University for 8 lecturers teaching “Milk և Dairy Technology” and “Veterinary” professions at Goris State Agricultural College after Professor Kh. Yeritsyan and Sisian branch of Armenian National Agrarian University.

The project is being implemented by “Strategic Development Agency” (SDA) NGO in partnership with the School of Agricultural, Forest and Food Sciences of the Bern University of Applied Sciences (HAFL) with the support of HEKS/EPER.

The event was aimed at promoting the exchange of experience between the lecturers teaching in the above-mentioned professions, the study of new teaching methods, the discussion of the perspectives and opportunities for the renewal of teaching process and the acquisition of best practices.

In the course of the lectures, the lecturers had the opportunity to get acquainted with the methods of organizing theoretical and practical courses in both professions, visited the Clinic and Laboratory attached to the University participating in the courses being held. At the end of the lessons, the participants exchanged teaching materials, necessary literature followed by questions, discussions about the process and suggestions on making the arranged lessons more effective.

During the lessons and follow-up discussions, all the rules of anti-epidemic safety caused by the Covid-19 pandemic were observed.

Training on “Successful Environmental Management Experiences in Livestock” was held in the framework of “Green Week”

The “Annual Festival of Rural Life and Traditions” was preceded by “Green Information Week” full of numerous thematic training courses. In the framework of “Green Week” on 25th of September, 2020, a training on “Successful Environmental Management Experiences in Livestock” was held for the beneficiaries of the “Livestock Development in the South of Armenia” project and “Livestock Development in Armenia-South-North” project. The course consisted of 4 interrelated sub-topics, which were: sustainable management of pastures, proper management of natural resources: water, electricity in production and farming, waste recycling in the livestock sector, hazardous waste management in veterinary. The topic of the training was very actual, as it included both: the presentation of successful experience, as well as the presentation of laws and regulatory norms existing in the field.