RECONOMY Digital Knowledge in Action: Celebrating New Competencies
Within the framework of RECONOMY’s Digitizing Sectors for Competitiveness Project, a certificates awarding ceremony was held for participants who successfully completed the trainings on “Meta Adds & Meta Business Suite Tools” and “Amadeus Air Ticketing System”.
The training courses, offered by the Armenian Tourism Federation and supported both methodologically and technically by RECONOMY’s Digitizing Sectors for Competitiveness Project, aimed at strengthen digital capacity in the tourism sector. Meta Adds & Meta Business Suite training empowered participants with hands-on knowledge of managing digital presence, content, and audience engagement across Meta platforms – enhancing visibility, marketing effectiveness, and customer communication for tourism and service-oriented businesses.
The ceremony was enriched by a lecture delivered by Sedrak Mamulyan, a prominent Armenian cook, who presented on traditional and festive Armenian dishes, sharing insights into culinary heritage, cultural significance, and the role of gastronomy in preserving national traditions.
Following the lecture, the participants were awarded their certificates, marking the successful completion of their training and recognizing their newly acquired skills.
This ceremony underscored RECONOMY’s commitment to empowering professionals with practical digital competencies and fostering cross-sectoral learning to enhance competitiveness.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.

