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“Sales in Hospitality and Tourism Sector” training for partners and beneficiaries of the LILA project

On March 18, the training course “Sales in Hospitality and Tourism Sector” was initiated within “Living Landscapes for Market Development in Armenia” LILA Project. The training is being conducted by Zara Zeitountsian.

The goal of the course is to develop the participants’ sales skills and knowledge, which will help them develop competitive unique selling propositions, present their tourism services effectively, increase sales and attract new target markets, as well as develop loyalty programs and retain loyal customers.

The training course will enable the participants to independently develop and implement a sales strategy, carry out sales forecasting and monitoring, independently develop B2B and B2C sales proposals and apply new and modern sales management tools.

The participants of the training highlighted the importance of this initiative, noting that similar trainings allow to exchange experience and to build new partnerships.

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Partners’ networking event within the framework of “Living landscapes for market development in Armenia” (LILA) project

On March 1-2, within the framework of “Living Landscapes for Market Development in Armenia” (LILA) project Strategic Development Agency NGO organized a networking event, with the aim to support the relations’ establishment between project partners.

The LILA project is financed by the Swiss Agency for Development and Cooperation and implemented by the WWF Caucasus in Armenia (WWF-Armenia) in partnership with Strategic Development Agency NGO.

During the event, more than 20 memorandums of understanding were signed between Strategic Development Agency and the beneficiaries and partners of the LILA project.

The event has started the welcoming speech of Werner Thut, the Deputy Head of Mission of the Embassy of Switzerland in Armenia, equally responsible for the Swiss Cooperation Program in Armenia. “This project is not only particularly relevant for many people and companies, your work is also transforming the face and future of Armenian tourism”, – Mr. Thut said, addressing the participants of the gathering.

During the event, the progress, achievements, goals of the LILA project and planned actions until 2025 were presented.

Participants of the event had an opportunity to get acquainted with the strategy of tourism development in Armenia, the new RA law on tourism policy related to the regional businesses and discuss the prospects of tourism development.

During the two-day event, project partners and beneficiaries presented business ideas already implemented or planned to be implemented with the support of the project.

A memorandum of understanding was signed between the Tourism Committee under the RA Ministry of Economy and Strategic Development Agency NGO

On February 19, a memorandum of understanding was signed between the Tourism Committee under the RA Ministry of Economy and Strategic Development Agency NGO within the framework of “Living Landscapes for Market Development in Armenia” project funded by the Swiss Agency for Development and Cooperation and implemented by the Armenian Branch of the World Wildlife Fund (WWF-Armenia) in cooperation with Strategic Development Agency (SDA).

The established cooperation between the structures is aimed at promoting sustainable and inclusive tourism in the project target settlements of Lori, Tavush, Vayots Dzor and Syunik marzes of RA, as well as protecting the ecosystems.

During the signing of the memorandum, the parties expressed their willingness to continue and strengthen effective cooperation and ensure the involvement of experts from both sides to provide professional consultancy and develop sustainable and indigenous tourism experiences in the target rural areas.

 

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The meeting of the working group formed for VET promotion

On February 15, “Strategic Development Agency” NGO within the framework of “Modernizing Vocational Education and Training in Agriculture in Armenia” (MAVETA) project hosted the first meeting of the working group formed within the framework of the dialogue platform of donor organizations operating in the field of vocational education and training (VET).

Welcoming the participants of the meeting, Lilit Hovhannisyan, Project Manager of the “Modernizing Vocational Education and Training in Agriculture in Armenia” (MAVETA) project, highlighted the importance of coordinating actions and sharing information on ongoing programs of relevant organizations for the promotion of VET sector.

Anna Poghosyan, public communication specialist at the “Strategic Development Agency” NGO, presented the strategy and action plan implemented by the organization in the VET sector within the framework of the MAVETA project.

The members of the working group got acquainted with the programs aimed at the development of vocational education and training by donor organizations in Armenia and discussed a wide range of issues related to the events, activities, awareness campaigns and their publicization for the further promotion of VET sector.

Training for teachers of MAVETA project partner colleges

On February 7-8, within the framework of the “Modernizing Vocational Education and Training in Agriculture in Armenia” (MAVETA) project, Strategic Development Agency (SDA) NGO organized two-day training for the teachers of MAVETA project partner- colleges on the topic “Presentation of the gender-sensitive approaches in VET and equal opportunities creation for vulnerable groups”.
Suzanna Petrosyan, an expert on inclusive education, introduced the opportunities for people with disabilities in VET education, adaptations of the educational environment for people with various disabilities, global trends and good experience.

The expert also presented the law on disabilities, as well as the information on the legislative reforms and the details of the personal assistant institute introduction.

Anna Poghosyan, a gender and public relations and communication specialist at Strategic Development Agency NGO, presented the importance of application of gender-sensitive approaches in VET institutions, public perceptions and implications for everyday life, as well as the brought the local and international experience and comparative findings.

The participants of the two-day training strengthened their theoretical knowledge about inclusion through practical exercises and role-play games.