LILA Media Tour in the South of Armenia

Within the framework of the ““Living Landscapes for Market Development in Armenia” (LILA) project, a three-day media tour was organized on May 5-7 by WWF Caucasus in Armenia (WWF-Armenia) and the Strategic Development Agency (SDA) NGO in Vayots Dzor and Syunik regions.

The outcomes of the project were presented to journalists during the media tour.

Lilya Torosyan, Tourism Officer of the LILA Project, interpreted the project interventions presented by the SDA NGO, including those aimed at promoting the supply chain, developing sustainable and inclusive tourism, improving the living conditions and infrastructure of local businesses, and developing the skills and capabilities of tourism and hospitality sector employees.

The media tour participants visited the beneficiaries of the LILA project in Vayots Dzor region: the “Art Cheese” Cheese Tasting Room, the “Sheram” Local Cuisine, the “Arpa” Environmental Foundation, the “Poonj”, “Krya” and “Old Bridge” wine tasting halls, the “Nor Tours” gastroyard, as well as an agricultural cooperative located in the Shaghat settlement of the Syunik region.

LILA Project Coordinator Naira Yeritsyan presented the project in detail, the work carried out, and the results recorded, including WWF-Armenia’s introduction of pasture management and conservation regulations, the integration of the “landscape-based value chain” concept into conservation agreements signed with state institutions in target settlements, as well as steps taken to develop community skills and capacities for sustainable use of natural resources.

This component included visits to a solar power station installed in the Shaghat settlement of Syunik region, as well as a mobile solar power station and a stock watering point located in the Shatin community of Vayots Dzor.

During the media tour, media representatives, through interviews with project beneficiaries, revealed project interventions in the South of Armenia from an environmental and tourism development perspective.

Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.

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MAVETA Career Promotion Day in Stepanavan

Within the framework of the “Modernizing Vocational Education and Training in Agriculture in Armenia” (MAVETA) project, a career promotion event was held on May 6 at the Stepanavan State Agricultural College, a partner of the project.

Pupils from number of schools of Stepanavan  were welcomed at the Stepanavan State Agricultural College by Lilit Beglaryan, VET consultant of the MAVETA project, Ara Chobanyan, college director, and other representatives of the event.

Lilit Beglaryan presented the agricultural professions taught at the college through a dual education, as well as the cooperation with the private sector, which guarantees students interested in the field a job while still in the study phase.

Afterwards, the pupils toured the college, learned about student life, the professional education and technical opportunities offered by the college, and had interactive interactions with students and college teachers.

In the second half of the day, the pupils visited the “Viva Kat” dairy company located in the Tashir community. During the tour, the company’s representatives introduced the pupils to the peculiarities of milk and dairy product processing, the technologies used, as well as noted the importance of competent professionals in the field and encouraged them to choose agricultural professions.

The MAVETA project is funded by a broad coalition of international and local organizations led by the Swiss Agency for Development and Cooperation (SDC), including the Austrian Development Agency, the German Ministry for Economic Cooperation and Development (BMZ), the Government of Armenia, the (HEKS/EPER NGO, Izmirlian Foundation, the Strategic Development Agency (SDA) NGO and Vanand Agro CJSC.

The project’s implementing partners are the GIZ and HEKS/EPER with the involvement of SDA and the School of Agricultural, Forest and Food Sciences at the Bern University of Applied Sciences (HAFL).

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Tax Law Training for MAVETA Project Partners

On May 3, a training session on tax legislation and basic accounting was held for private sector partners within the framework of the “Modernizing Vocational Education and Training in Agriculture in Armenia” (MAVETA) project.

The training covered the pros and cons of state registration for entities operating in the agricultural sector, recent amendments to the Tax Code, and key tax benefits available to businesses.

Participants were also introduced to the process of completing self-declaration forms.

The MAVETA project is funded by a broad coalition of international and local organizations led by the Swiss Agency for Development and Cooperation (SDC), including the Austrian Development Agency, the German Ministry for Economic Cooperation and Development (BMZ), the Government of Armenia, the HEKS/EPER NGO, Izmirlian Foundation, the Strategic Development Agency (SDA) NGO and Vanand Agro CJSC.

The project’s implementing partners are the GIZ and HEKS/EPER with the involvement of SDA and the School of Agricultural, Forest and Food Sciences at the Bern University of Applied Sciences (HAFL).

MAVETA Project Partners Visit Asparagus Fields in Aragyugh

On May 2, within the framework of the “Modernizing Vocational Education and Training in Agriculture in Armenia” (MAVETA) project, a group of private sector partners visited the fields of “954 Ham,” Armenia’s largest asparagus producer, located in the village of Aragyugh.

During the visit, the MAVETA partners became acquainted with the climatic and geographical conditions specific to asparagus cultivation, explored existing sales channels, and engaged in discussions with producers on a variety of fieldwork-related topics relevant to both the northern and southern regions of Armenia.

The MAVETA project is funded by a broad coalition of international and local organizations led by the Swiss Agency for Development and Cooperation (SDC), including the Austrian Development Agency, the German Ministry for Economic Cooperation and Development (BMZ), the Government of Armenia, the HEKS/EPER NGO, Izmirlian Foundation, the Strategic Development Agency (SDA) NGO and Vanand Agro CJSC.

The project’s implementing partners are the GIZ and HEKS/EPER with the involvement of SDA and the School of Agricultural, Forest and Food Sciences at the Bern University of Applied Sciences (HAFL).

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LILA Project at ATM Dubai 2025 International Tourism Exhibition

With the support of the “Living Landscapes for Market Development in Armenia” (LILA) project, leading Armenian tour operators — Jeep Tours, ArmLand Hiking Club, and Ruben Tours — represented Armenia at one of the world’s most prestigious tourism platforms, the ATM Dubai 2025 international exhibition, held from April 28 to May 1.

Joining forces under the unified national pavilion organized by the Tourism Committee of the Ministry of Economy of the Republic of Armenia, the participating operators showcased the diverse tourism potential of Armenia. They introduced nature-based experiences and innovative tourism products developed within the framework of the LILA project to international visitors, travel professionals, and experts interested in the region.

The Armenian pavilion attracted considerable attention, highlighting the country’s growing reputation as a sustainable and captivating travel destination.

Participation in ATM Dubai 2025 aimed not only to present Armenia’s unique tourism offerings to a global audience, but also to boost inbound tourism and contribute to the country’s inclusive and sustainable development.

Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.