LILA Project Advances Regional Tourism through Emerging Regional Guides Training
Within the framework of the LILA program, a two-month “Training Course for Emerging Regional Guides” was successfully concluded, aimed at fostering sustainable tourism development in the regions of Lori, Tavush, and Vayots Dzor.
The course was conducted by the Armenian Federation of Tourism NGO and the Guild of Armenian Guides, in line with international standards and professional qualifications.
Over the course of two months, participants gained both theoretical knowledge and hands-on experience in:
- The principles and ethics of guiding and tour leading,
- The art of storytelling and effective communication,
- The design and organization of tourist routes,
- Visitor service and hospitality standards,
- The presentation of local values and cultural heritage.
The training also included regional field trips and practical exercises, enabling participants to engage directly with local communities and tourism businesses, and to explore the real-world tourism potential of their regions.
The program concluded with a graduation ceremony, during which participants received certificates recognizing their professional competencies and readiness to contribute to regional tourism growth.
This initiative represents a significant investment in the long-term development of regional tourism, cultivating a new generation of skilled local professionals who will present the nature, culture, and history of their regions, thereby strengthening the visibility and economic vitality of Armenia’s provinces.
LILA Project continues to pursue its mission of advancing sustainable tourism in the regions and creating new opportunities for communities, professionals, and businesses across Armenia.
Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.

