On September 23, the “Tourism Industry Digitalization” workshop was successfully held within the framework of RECONOMY’s “Digitalization of Sectors for Competitiveness” project. The event was co-organized by the Strategic Development Agency NGO (SDA) and the Union of Advanced Technology Enterprises (UATE).
The workshop aimed to equip Armenia’s tourism sector stakeholders – including tour operators, travel agencies, and related businesses – with insights into cutting-edge digital solutions. These innovations are designed to streamline operations, boost competitiveness, and unlock the vast potential of ICT in shaping a more resilient tourism industry.
Highlights from the agenda included:
- Market insights on digital transformation of tourism SMEs in Armenia, presented by GOVTECH LLC
- Presentation of practical digital solutions by Munich Ventures, Rocket Systems LLC, and HackTech LLC
- Interactive discussions addressing sector-specific challenges and opportunities
- Exploration of collaboration pathways for integrating ICT into tourism practices
The workshop created a vibrant platform for dialogue between Armenia’s tourism professionals and the tech ecosystem – fostering partnerships, encouraging knowledge exchange, and shaping a shared vision for a modern, data-driven, and innovation-powered tourism landscape.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.