With the support of the “Living Landscapes for Market Development in Armenia” (LILA) project, leading Armenian tour operators — Jeep Tours, ArmLand Hiking Club, and Ruben Tours — represented Armenia at one of the world’s most prestigious tourism platforms, the ATM Dubai 2025 international exhibition, held from April 28 to May 1.
Joining forces under the unified national pavilion organized by the Tourism Committee of the Ministry of Economy of the Republic of Armenia, the participating operators showcased the diverse tourism potential of Armenia. They introduced nature-based experiences and innovative tourism products developed within the framework of the LILA project to international visitors, travel professionals, and experts interested in the region.
The Armenian pavilion attracted considerable attention, highlighting the country’s growing reputation as a sustainable and captivating travel destination.
Participation in ATM Dubai 2025 aimed not only to present Armenia’s unique tourism offerings to a global audience, but also to boost inbound tourism and contribute to the country’s inclusive and sustainable development.
Living Landscapes for Market Development in Armenia (LILA) project is funded by the Swiss Agency for Development and Cooperation (SDC) and implemented by WWF-Armenia in collaboration with SDA NGO.