«Economic empowerment of women in Gegharkunik and Shirak marzes» the project was implemented by UNDP Armenia in partnership with “Green Lane” NGO and “3R Strategy” LLC (2019-2021). “3R Strategy” LLC was responsible for implementation of business consulting and training throughout the project. The objective of the project was to empower rural women, especially from socially disadvantaged and vulnerable groups, by encouraging among them cooperation and social mobilization, the use of skills, economic opportunities and relevant information to become self-employed/employed and to be involved in community decision-making. The economic orientation of the project required the provision of multi-level business consulting, which was carried out both through courses as well as individual and group consultations, having a regular nature.
In the framework of the project, the following were organized:
· Life skills development courses covering resume writing, effective communication, conflict management, computer literacy and other topics. More than 150 women participated in these courses. The training contributed to the development of women’s ability to respond more flexibly and quickly to job announcements, to find new jobs and/or better-quality work.
· Business skills development courses covering business management, production planning, marketing, branding, social media marketing, financial analysis and other topics. More than 140 women participated in the business planning courses, most of whom reported an increase in income by the end of the project. The women beneficiaries of the project were provided with business advice throughout the project on positioning in consumer markets, creating a value proposition, branding and packaging, pricing policy, financial analysis and other topics.
