Over three dynamic days – December 9, 10, and 11 – tourism experts, industry associations, and private-sector actors from Armenia, Georgia, Moldova and beyond came together for an inspiring exchange of knowledge, tools, and market perspectives.
Facilitated by Strategic Development Agency (SDA) NGO in partnership with HELVETAS Swiss Intercooperation, the series featured in-depth sessions on:
Regional tourism trends and collaboration dynamics Preparing businesses for international exhibitions and global buyers Practical applications of AI tools in tourism Policy influencing strategies for the private sector Digital visibility and winning AI search (ChatGPT, Gemini, Perplexity) Understanding key international markets, including the Chinese outbound segmentWith engaging presentations, thought-provoking discussions, and highly practical insights from distinguished speakers across the region and Europe, the webinar created a truly collaborative learning space for tourism professionals.
RECONOMY is an inclusive and green economic development program of the Swedish International Development Cooperation Agency (Sida), implemented by Helvetas in partnership with the Strategic Development Agency NGO and others in the Eastern Partnership and Western Balkan countries.