On 8th of September, the awareness-raising campaign under the slogan “Let’s preserve our pasture to protect the future of our children” on the benefits of sustainable pasture management launched on June 12, 2020, by 12 enlarged communities of Syunik and Vayots Dzor Regions, has been ended.
The awareness-raising campaign was organized in frames of “Livestock Development in the South of Armenia project, implemented by Strategic Development Agency NGO (SDA) and funded by the Swiss Agency for Development and Cooperation (SDC).
Due to the spread of new Coronavirus infection, the awareness raising campaign was conducted mainly through social media online platforms and media organizations.
The campaign aimed to create the culture of environmental protection, reasonable and safe use of natural resources, in particular the pastures among the local population.
The program team of Strategic Development Agency NGO provided technical assistance to the relevant staff of Syunik and Vayots Dzor regions’ enlarged communities to develop texts and visual materials in the framework of the campaign.
During three months 40 text/photo posts, 3 video posts have been published on their Facebook or website pages. During the awareness raising campaign, a drawing contest for children entitled “My Pasture” has been launched in 12 enlarged communities in Syunik and Vayots Dzor Regions of RA. The main goal of the contest was to increase children’s interest and knowledge about pasture conservation, as well as to raise responsibility towards the environment.
To reach people who do not use social media and increase efficiency of campaign, informative flyers on two topics – “Advantages of Sustainable Pasture Management” and “Production of Fodder Crops in the conditions of climate change” have been developed and distributed.
In addition to this, a reportage about benefits of pasture management in Sisian community was developed and broadcasted on a regional TV channel.